20% off your
first order
Give your pet a new leash on life with 20% off our natural pet food for dogs & cats! Use code
CHANGE20.
20% off your first
order
Give your pet a new leash on life with 20% off our natural pet food for dogs & cats! Use code CHANGE20.
Plant-BASED oR insect-based PET FOOD?
YOU CHOOSE!
Made with 100% natural ingredients, free of allergens and absolutely delicious!
Check Out Our (Almost)
Vegetarian Cat Food
Cats are carnivores and need animal protein. Our insect-based cat food is bursting with insect protein, but is free of animal cruelty and great for our planet. Not 100% vegetarian cat food, but definitely a step in the right direction!
Use code CAT50 for 50% off*
* On your first 1.5kg Order
FRESH & HIGH QUALITY INGREDIENTS
Your fluffy friend only deserves the best. That's why our complete pet food recipes are formulated by vets who have chosen each ingredient for a specific health benefit.
100% natural ingredients
We maximize the use of fresh and unprocessed ingredients that we source locally.
FREE OF ALLERGENS
No allergens from chicken, beef, lamb, wheat or barley. Great to nourish the skin and to improve digestive health.
RICH IN PROTEIN
Insect powder, peas and sweet potatoes are providing a nice protein boost to energize your pooch.
VET APPROVED
A team of vets & nutritionists have put together our food recipes. Delicious and healthy at the same time!
FUNCTIONAL SNACKS
TO SPOIL YOUR DOG
All our dog snacks are low in calories and offer functional benefits. Troubles with your dog’s skin, anxiety or dental health? Imby offers a solution!
MAKING A POSITIVE IMPACT ON PLANET EARTH
Did you know that pets consume 20% of the global meat production? And that meat is the number one cause of pet allergies? It’s time we feed our beloved doggos the food that they deserve. By using insect- and plant-based proteins, we can eliminate meat and still offer our pets a healthy alternative. These delicious ingredients help us to reduce the greenhouse gas emissions of pet food by 80%, whilst also significantly reducing the chance for allergies. A true win-win for our beautiful planet and our precious pets.
BE A SOCIAL DOG
AND FOLLOW US ON INSTAGRAM
Superfood! My cat tried the kibble and she couldn’t get enough. She went to the bag herself to get more food. Never saw that before!